E*OFFERING, the investment bank of E*TRADE, is a net centric, next generation investment banking firm totally dedicated to leveraging the Internet to improve the capital raising process. The  brain child of Walter Cruttenden, III, E*OFFERING was started in 1998, growing to become the number one online investment bank as measured by the number of online IPO offered. WitCapital Soundview acquired E*OFFERING for over $360 million in the fall of 2000. Cruttenden Roth is a leading small-cap underwriter having raised $3 billion in 135 offerings over the past seven years. In 1999, Cruttenden Roth, Inc. led more underwritings for issuers with market caps of under $150 million than any other investment banking firm. In each of the last six years, Cruttenden Roth, Inc. ranked in the top twenty nationally among investment banks in aftermarket performance according to CommScan EquiDesk. eGoose, Inc. is a leading provider of high-end financial advisory products to online traders, with specialized proprietary strategies for Swing Traders and IRA Investors.  It was founded to fill the education void left with the demise of full-service brokers and this generation's desire to make their own investment decisions.    eGoose is also a new generation technology solution provider for the online investing industry.